Imagine you want to buy a toothpaste.
Do you just go and buy any toothpaste?
OR
Do you ask for a specific brand?
That's where the Branding comes in. It makes choices easier
Below are 3 specific reasons why you need branding
1. Confidence
Brand gives consumers the confidence that they have made a right choice
Ex: Closeup- confidence of fresh breath 💁🏻♂️
2. Security
Consumers seek security in the brand name and assurance of quality.
Ex: Apple- Makes you feel secured for the quality 🖥
3. Satisfaction
Consumers find satisfaction when a brand gives them post purchase delight.
Ex: Dominos - Satisfaction when delivered in 30 minutes as promised ✨
By Aditya Sturdy Technology
Aditya Khakhria | Vishva Khakhria